Our Mission

To help educators embrace innovative technology while safeguarding the pedagogical and ethical pillars of their institutions.

Scroll to explore

Why we exist

GenAI changes how students learn and how educators teach. We believe institutions can champion critical thinking and originality while leveraging AI for tutoring, personalization, and accessibility. Our role is to provide evidence, guardrails, and humane workflows that strengthen trust between teachers and learners.

Process transparency enables adoption of innovative solutions. (Image generated by AI)

Process transparency enables adoption of innovative solutions. (Image generated by AI)

Principles

What we stand for

Evidence over accusation

Privacy by design

Interoperability & openness

Accessibility for all learners

Human-in-the-loop decisions

Continuous research & transparency

Meet the team

  • Image of Hubert Kjellberg
    Hubert Kjellberg
    CEO

    Lund University. 14 years experience in educational technology, former Group CEO of NE Group, Ericsson, Spray Ventures

  • Image of Eric Blomquist
    Eric Blomquist
    Product Director

    Royal Institute of Technology (KTH), Ericsson in Stockholm and Silicon Valley, multiple startups

  • Simon Forsberg placeholder portrait
    Simon Forsberg
    Head of Development

    Royal Institute of Technology (KTH), 15+ years of experience in EdTech, former CTO of URKUND/Ouriginal (now Turnitin)

  • Image of Philip von Schirach
    Philip von Schirach
    Senior Software Engineer

    Royal Institute of Technology (KTH), URKUND/Ouriginal, Tradera

  • Image of Eric Gibbs
    Eric Gibbs
    VP Higher-Ed

    University of Missouri, Columbia. 10 years experience in edtech, previously President of Ouriginal in Americas (now Turnitin)

  • Image of Jennifer Kjellberg
    Jennifer Kjellberg
    Admin

    Lund University, Swedish Chamber of Commerce, Business Sweden, Swedbank commercial paper sales, Private banking

Partner with us on responsible innovation
Contact Us